In 2017, Elijah Hartman, concern over the shortage of accurate and supportive LGBTQ+ media content across the United States was growing daily. Television, radio, and online media highlighted the increase in homophobia, discrimination, and hate crimes against LGBTQ+ persons. At the same time, these networks engaged in a large scale pattern and practice of stereotyping, misrepresenting, and under-representing LGBTQ+ lives in order to gain ratings.
Given Elijah’s background as a media producer, his work as a business and intellectual property attorney, his non-profit experience, and his strong family connections in broadcasting, Elijah set out to change that, by creating the Qchella Media Corporation, the first-ever LGBTQ+ created, directed, and managed nonprofit media corporation.
In the following months, Elijah ventured to Palm Springs, California, to speak with community leaders and businesses. He worked to bring together a robust coalition of LGBTQ+ experts that were willing to help bring Qchella Media to life. As a LGBTQ+ destination, adored by him and many other LGBTQ+ persons and allies, Palm Springs represented the perfect place to base this new nonprofit venture to make a difference for the expansive and diverse Coachella Valley LGBTQ+ community.
After many months of collaboration with community leaders plus LGBTQ+ businesses, including Sunnylands Broadcasting, LLC, The Gay Desert Guide, and the Desert Business Association, Qchella Media Corporation was formed.
We believe that LGBTQ+ lives are strengthened and affirmed when our stories are told. As a nonprofit corporation, we work to support and foster the diverse voices of our LGBTQ+ community. We are privileged to produce and broadcast a platform that provides a voice to all LGTBQ+ people, in addition to supporting the coalition of LGBTQ+ owned and friendly non-profits, businesses, professionals, and corporations. All entities are working to promote the health, education, and the strength of our diverse and varied community.